Michael Lissauer, who has been called “an irreverent and outspoken leader who embraces change,” has more than 45 years experience in marketing, strategic planning, branding, advertising, social media and public relations.
From 1990-2007, he was executive vice president of marketing and business strategy for Business Wire and as a member of the company’s Board of Directors played a decisive role in the company’s acquisition by Warren Buffett’s Berkshire Hathaway in March 2006.
At Business Wire Michael built an integrated and multidisciplinary marketing department, dramatically improving market share and amplifying worldwide branding. He created the first-ever website for Business Wire in May 1995 revolutionizing corporate news delivery and enabling Business Wire to focus on integrated communications, direct-to-consumer marketing and social networking. Industry-leading trade publication, PRWeek reported “during the 1990s Business Wire leveraged the internet to lead the PR industry into another paradigm – perhaps the most important of our generation.”
Michael built strategic alliances and joint ventures at Business Wire, devised global solutions to meet client communications needs, orchestrated and conducted 18 Business Wire international sales meetings and managed the company’s marketing, social media, product development and strategic development departments.
After retiring from Business Wire, from 2009-2015, he was an adjunct professor of marketing at Baruch College, where he founded Park Bench Marketing Group; an in-house student operated pro-bono marketing communications company. Park Bench “inspired, dared to be different, combated indifference and challenged the status quo.” Capabilities included social media, print and digital advertising, branding, graphic and web design and public relations. Students grew in critical thinking and written and verbal communications.
Michael is a member of the Board of Directors of the Boca West Children’s Foundation (which identifies and funds projects to assist at-risk children and their families in South Palm Beach County) and the Kelly-Strul Emerging Scholars Program at Florida Atlantic University and was a member of the Cold Spring Country Club Board of Governors from 2006-2016 and Piquet Lane Tennis Club Board of Directors from 1990-1993 (president 1992-93).
He has conceptualized and created websites for Business Wire, Cold Spring Country Club, The Boca West Children’s Foundation and The Kelly/Strul Emerging Scholars Program at Florida Atlantic University.
From 1976 through 1990 Michael was executive vice president of marketing at The Collier Organization and president of Saga Communications, the company’s in-house marketing division. At Collier, a conglomerate with interests in marketing communications, graphic arts, entertainment, substance abuse and restaurant management, he was responsible for all marketing functions, including advertising, public relations, branding and corporate publications.
At the start of his business career he held public relations positions with R.C. Auletta & Company (Vice President), Peugeot Motors of America/Liaison Agency (Public Relations Officer), Harshe Rotman & Druck (Account Executive) and The Brookdale Hospital Medical Center (Assistant Director of Public Relations).
Michael has a MBA in Communications from Pace University’s Lubin School of Business (1971) and a BA in Political Science from the University of Bridgeport (1968).